How colour impact our feelings

Colours can make us feel happy or sad, and they can make us feel hungry or relaxed. These reactions are rooted in psychological effects, biological conditioning and cultural imprinting.

Cultural differences-

Red represents good luck in China but in South Africa it’s the colour of mourning. Americans associate green with money as that’s the color of dollar bills but that isn’t the case globally. Black is the color of mourning in Western countries, while in some East Asian countries it’s white. In the US green is the color of envy, while in Germany it’s yellow. You’ll need to be sensitive to these differences depending on where you are operating.

Cool colours

Cool colors include green, blue, and purple. Cool colors are usually calming and soothing but can also express sadness. Purple is often used to help spark creativity as it’s a mixture of blue (calm) and red (intense). If a company wants to display health, beauty or security, incorporate these colors.

Calming colors

Cool colors like blue and green can make you feel calm. Pastel colors and particularly cool toned pastels like baby blue, lilac and mint have a calming and relaxing effect. Neutrals like white, beige and grey can also make you feel calm. The fewer colors you combine and the more simple and pared back a design is, the more calming it will feel.

Red

Red makes you feel passionate and energized.

Red is the warmest and most dynamic of the colors—it triggers opposing emotions. It is often associated with passion and love as well as anger and danger. It can increase a person’s heart rate and make them excited.

All colour sources are from online

https://99designs.com/blog/tips/how-color-impacts-emotions-and-behaviors/amp/

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